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To Sell in Social, Stop Getting “Likes” Start Building Advocacy
Most social marketing programs are great at getting “Likes”. But “Likes” means absolutely nothing if those people are oblivious to your product when they’re pushing their cart through the store. Social...
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Open Your Doors to Advocacy ebook
How retailers can use customer shopper data to build widespread advocacy Have you ever wanted the ability to look over the shoulder of your customers and share their shopping experience or be let in on...
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A Picture’s Worth a Thousand Likes
It’s been said that people remember 10% of what they hear and 20% of what they read, but about 80% of what they see. If you are looking to build widespread advocacy around your brands and products,...
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Economics of Advocacy ebook
Counting on Word of Mouth to Boost Sales Consumers have always shared their candid opinions about brands to family and friends… and sometimes to complete strangers. Marketers have long realized that...
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