Most social marketing programs are great at getting “Likes”. But “Likes” means absolutely nothing if those people are oblivious to your product when they’re pushing their cart through the store. Social marketing needs to focus on what’s really important: building advocacy with customers. This means getting customers to spread meaningful discussions about a product so others will want to try it themselves. Isn’t that what attracted you to social marketing in the first place?
To make your social sell like this, you have to do things differently. You have to take a direct marketing approach. This ebook will show you how it’s done.